The Real Cost of "Convenience"

Louis Ramirez • November 9, 2025

Why You’re Paying to Be Patient:



How First-Party Online Ordering Wins on Profit, Data, and Deposits

Every restaurant wants more online orders. 


The problem isn’t delivery — it’s ownership.

If your online orders are processed through third-party apps like DoorDash (DD), Uber Eats (UE), or Grubhub (GH), you’re not just paying steep commissions — you’re also waiting up to a week to see your money.


Meanwhile, restaurants with first-party ordering systems (connected directly to their POS) receive sales deposits the next day — all while keeping 100% of the profit and the customer relationship.



It’s not just about saving on fees. It’s about taking control of your own cash flow, customer data, and marketing power.

Online Orders ROI Calculator

Adjust the inputs to match your restaurant.

Monthly Online Orders (est.)
= Online Sales ÷ Avg Ticket
3P Fees Paid (Commission + Delivery)
= Online × 3P% × 3P Share + Orders × 3P Share × Delivery Fee
Net Savings if Shifted to 1P
(Online × Shift% × 3P%) + (Orders × Shift% × Delivery Fee) − 3P Platform Cost
Sales Mix: In-Store vs Online
In-Store
Online
Online Channel: 3rd-Party vs 1st-Party (After Shift)
3rd-Party
1st-Party
Orders Lost to Fees (break-even)
= Total 3P Fees ÷ Avg Ticket
Annual Savings (if Shifted to 1P)
*Estimates only. 3P fees include commission % and per-order delivery fees; 3P platform cost is a flat monthly charge.

The Real Cost of “Convenience”

Third-party delivery platforms were built to make ordering easier for customers — not more profitable for restaurants.


With average commissions ranging from 15% to 30% per order, plus delivery fees of $3–$5 per ticket, your restaurant’s margin disappears before the food even leaves the kitchen.


Worse, many restaurant owners don’t realize that these apps hold your payouts for up to 7 days. That means your cash flow — the lifeblood of your business — is sitting in someone else’s account while your bills, payroll, and food costs continue on schedule.


And here’s the kicker:
Those same delivery drivers will
still deliver your orders even when they’re placed through your own first-party website.     


The difference?

You get paid the next day, not next week.

The Online Orders ROI Calculator

That’s where the Online Orders ROI Calculator on this page comes in.


It’s designed to show you, in seconds, what you’re really giving away each month.


You simply plug in:

  • Your average ticket size
  • Monthly online order sales
  • Commission percentage
  • Delivery fees
  • Current share of 3rd-party orders

And it instantly calculates:

  • How much you’re losing to 3rd-party platforms
  • How much you could save by shifting even 40% of those orders to your own system
  • The real impact of faster, next-day deposits


It’s simple math — but it changes the entire conversation.



Because the truth is, DoorDash’s growth isn’t proof of innovation — it’s proof that thousands of restaurants are paying for convenience instead of building control.

The 1st Party Advantage


A first-party POS system with integrated online ordering gives you:

  • No commissions on direct orders
  • Next-day deposits to your account
  • Built-in loyalty that rewards both online and in-store customers
  • Seamless data integration so you can see who’s ordering, how often, and what’s driving repeat sales


And here’s the best part — your customers don’t lose convenience.
When they order through your website, they can still choose delivery. The same DoorDash, Uber Eats, or Grubhub drivers will still show up to deliver the meal — only now,
the customer pays the delivery fee, not you.


That means you keep your full profit margin while still giving your guests the convenience they expect.


The ROI Mindset


Restaurants that make this shift quickly realize the compounding effect:

  • Every direct order builds your own customer database.
  • Every repeat visit costs zero commission.
  • Every order improves your cash flow — deposited next day instead of locked in a weekly cycle.

Even if just a fraction of your current orders move to your first-party site, the ROI compounds month after month.

Our calculator proves it — but more importantly, your bank account will confirm it.


Ready to Reclaim Control?


Third-party platforms will always have a place in the ecosystem — as long as they’re working for you, not owning you.


Now’s the time to take back your brand, your cash flow, and your customers.
With a first-party POS and loyalty system, you’re not just keeping more profit — you’re building long-term value.


Use our Online Orders ROI Calculator today to see your hidden costs and your potential savings.
Then schedule a consultation to learn how
Local Restaurant Owner helps you connect your POS, loyalty, and marketing into one powerful growth engine.


  • Sales deposited next day.
  • Loyalty built every day.
  • That’s how local restaurants win.





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