Retention Impact Calculator

See how much revenue you’re leaving

on the table from repeat visits

Retention Impact Calculator

Estimate how much more your restaurant could earn by improving customer retention.

Here’s what a 1.0 % retention lift could mean for your restaurant each Mo.

Additional recurring customers / Mo.

= Customers/day × Days × (Retention Lift ÷ 100)

Estimated revenue increase / Mo.

= Additional customers × Avg spend × Avg return visits/mo

What this calculator is showing

This tool gives you a quick estimate of how much revenue changes when more guests come back again. It’s not a guarantee. It’s a simple way to see the direction and the size of the opportunity.

How to use it (30 seconds)

  1. Enter your best guess for average ticket and monthly covers/orders
  2. Use a conservative retention lift (start small)
  3. Hit calculate and focus on the monthly upside

3 practical ways restaurants increase retention

  • Reviews → visibility: More Google reviews improves discovery, which brings more first-time guests into your funnel.
  • Fast responses: Responding to reviews builds trust and increases conversions.
  • Simple re-visit trigger: QR at checkout, post-visit message, or loyalty prompt that gives guests a reason to return.


If you want the “fast win”
The simplest first step is getting a consistent flow of new reviews and turning on automated responses so you’re not stuck managing it daily.

Get 30-Day Review Automation Trial

No contracts during the trial. Setup is quick and guided.

FAQs

  • Is this calculator accurate?

    It’s an estimate based on the numbers you enter. It’s meant to help you understand potential impact, not predict exact results.

  • What is “retention” in plain English?

    Retention is how often customers come back again after their first visit.

  • What’s a good retention lift to enter?

    Start conservative. Try a small lift first (example: 2–5%) so you don’t overestimate.

  • What inputs matter most?

    Monthly volume and average ticket size have the biggest impact on the output.

  • Does Google visibility actually affect retention?

    Indirectly, yes. Visibility brings more first-time guests, and reviews + responses improve trust so they choose you again.

  • I already have a loyalty program. Why would I still need this?

    Most loyalty programs fail without consistent traffic and reminders. Reviews and reputation help bring in more guests and keep them engaged.

  • What’s the fastest retention win for most restaurants?

    Consistent review generation + consistent review responses. It improves conversion and trust quickly.

  • How long does it take to see results?

    You can often see movement within weeks (more reviews, better responses). Revenue impact depends on volume and execution.

  • Do I need new software for retention?

    Not always. Many restaurants can improve retention with better Google reputation, a simple QR flow, and consistent follow-up.

  • What should I do next if the number looks big?

    Pick one lever and execute it for 30 days. The easiest starting lever is reviews + automated responses.

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